- on this episode,i bring it to london. (audience cheers) (upbeat hip hop music) - [gary] you ask questions, and i answer them. this is the #askgaryvee show. - hey everybody, this is gary vay-ner-chuk and this is episode 193 of the #askgaryvee show. louder.
(crowd roars) let's go. let's go london. we are in london. big shout right from the get for ibm. hosting us down here. we are wework anamazing company. thrilled to be here. we are part of the wework familyat vaynermedia in san francisco and on april 1stvaynermedia is coming to london. (audience roars)
so excited about this before weget into the show, drock, one, we probably should've brought india. that was a mistake. and two, we will at some pointhave to have some conversations after we're done with the showwith a bunch of you because i'm very excited nowthat we are in london i've decided that it's time for me to actually cheer for properly a football team outside of the new york jets.
(crowd woos) (crowd discussion starts) relax, relax, relax. london, let me giveyou my criteria. here's my criteria: number one, they have not won anything for 25 years or more. (crowd yelling) number two, number two.number two,
they need to have an all timedevastating loss that i have to watch with my own eyes. (crowd murmurs) we'll do that later. actually that'll probably bethe question of the day, what football teamshould i cheer for? all right so i think it'stime to get into the show. i'm very excited so i thinkwere going to much like we did episode 100. drock, we (censored) this up.
this should have been episode 200. should have hustleda little bit more. maybe if you didn't missyour flight to australia. (audience laughter) let's do it. who wants the first question? - [organizer] we've gota mic up around here. - where are we?beautiful. anybody? see that man right there.drock, you zoom it in.
love it. what is your name, my friend? - (inaudible) - [gary] how are you? - very well thanks.- [gary] good. - [man] how about yourself?- [gary] tremendous. what's your question? - [man] my question is i work inpodcasting and its a media that has been settling on the cusp of being mainstream
but never completely there. how would you go about turningnot even a podcast but any idea from just below awareness of mainstream content into being a mainstream media. - [gary] how would i turnpodcasting itself into mainstream culture? - [man] not that specificallyif you'd like. - or do you mean your podcast? - [man] no, no.
- podcasting, yeah. i don't thinkthat's a very good idea. i don't think you go and make aconsumption platform mainstream. i think what you do is youreverse engineer when things go mainstream and ride them. to me, i have noromance of platform. i don't have a romance totelevision or radio or mobile devices or social networks orpodcasting or written form. what i have romance for is yourcollective attention and then
riding those platforms. i mean look i was excited aboutpodcasting with odeo years ago and it's been funny to watch. what's interesting aboutpodcasting is i think it's about to get even far more mainstreamas we start going into the smart-ification of cars andbluetooth and those functions where people are going to bereally consuming these podcasts at scale while they're traveling and so for me the thought of taking a consumption platform mainstream is
a) way too big of a deal to actually pull off. b) it's pretty historic, my man. the written word, audioand video are the platforms. where they getdelivered evolves. - [man] okay. - that didn't satisfy you. (crowd applause) hold on you canleave the mic. i don't leave money unsatisfied customers
at least when they're live. when you guys are watching, i can't figure it out but while we're still, here go ahead. - [man] we need more listeners. there's hundreds ofthousands of podcasts. - you need more listeners? no shit you need more listeners. retailers need more shoppers. painters need more peoplegoing to (censored) museums.
that's not for you. - [man] 1 in 2 people stilldon't know what podcasts is. how do you chase them? - i wouldn't. this is the point. you can't force human beings todo what you (censored) want. what you have to respond to what they actually (censored) do. got it? i wanted in 2006, 10 years ago, for more
people to watch youtube becausei had the only (censored) show that was doing anythingbut i couldn't force that. i want badly that more than 14% of money to be on e-commerce in america 20 years after ilaunched an e-commerce wine business but i can't have that. -[man] yeah, yeah. - what you need to do isrealize podcasting is (censored) enormous and i have a feeling that you're not podcast's father.
i feel you have podcasts withinthe ecosystem of podcasting and you should recognize that there's plenty of (censored) attention for you to be successful so why don't you win over the people that are actually there than worrying about everyone to get on it. - [man] (inaudible)(audience laughter) - i love it. let's move.- [man] thank you. - you got it, brother.
let's move.who's got a question? what you think drock?that was good. i thought i was strong there. - [man 2] hey gary. (inaudible) from yesterday. - how are you? good to see you.thanks for coming last night. who made it out lastnight for the meet up? much love.thank you, thank you.
- [man 2] i would just liketo ask any advice for myself? i'm 19 years old. - yes. - [man 2] trying to makeit in the business world. what would be youradvice to people my age? - well i mean (censored). a lot. i think the number onepiece of advice that i have for 19-year-old is always patience.
i think for a lot of ushere most of us, not everybody, there's some youngsters in thecrowd, but we've all been there and i think the impatience somany of us have at 19 tends to be the detrimentalaspect of our personality. i think there's way too muchwanting it now, now, now which then leads to very short-termbehavior and i was say to a lot of my friends i'm like lookthere's a big difference between being rich and being wealthy ifwe're talking about money within the context of the business.
and really normally ispredicated on people that thinking on 20 or 30 year windowversus people that are thinking in a 20 or 30 minute window. i've been very concerned and alot of you have seen this from me because you're not here ifyou don't know some of my spiel i've been pushing very hardagainst these 22 and 23-year-old business and life coacheswho are on instagram selling a bullshit lifestyle and trying toget people into their mastermind and (censored) $800 e-booksand the reason so many of you
19-year-olds the market isfalling for it is 'cause you want it now. i can only speak from the advice, i can only give advice that i took myself. i built a business fromthree to $60 million and more specifically from three to $25million and a three-year window as a kid and building a businessfrom three to 25 and it's yours to then also pay myself at thattime still $40,000 a year is me eating my own dog food.
i was patient. i was putting everyone of thosedollars back into the business because i knew that itwasn't over at 26 or 28 or 32. so many of you as you buildsomething are extracting dollars out so you can buy things. like dumb (censored) watches anda car and just dumb shit instead of putting that money backinto the business because you're building something long-term. my number one piece of adviceof advice at 19 is one patience.
i'm still patient andi'm old i'm (censored) 40. and i'm old maybe not to some ofyou but do you remember when you were 19, i thoughtpeople died at 40. i think patience. i think you need to understand that you're not entitled to shit. i think a lot of peopleat a younger age have this fascination, and notmillennials, when us 40-year-olds were 19.
when us 60-year-olds were 19,there's an entitlement early on 'cause the market hasn'tpunched you in the mouth yet. right? people think that, especiallyright now, just 'cause you start a business doesn't meanyou're entitled to winning. it's insanity. everybody thinks you just get tosay you're an entrepreneur and then good shit happens. the data's against you.
98% of you are going tofail (censored) hard. and go work for the man.that's right. the market says (censored) you98 out of 100 times so why after all of a sudden because therewas a "social network" the movie and because shark tank andlion's den and all this shit everybody thinksanybody can do it. so patience, betting on yourstrengths figure out who the (censored) you are,listen, learn and don't... let me promise you two things
there's no nine week process to make money. there's no seven figure expert that's going to show you the way. it's fucking hard work. (applause) let's move it. i like it. i like how you're running around there. we're in the back. and then we'll get to the front.
- [organizer] can i see some hands on this side everybody? - back left hands, anybodygot some back left hands. there's some. - [organizer] they'remaking me run for it. - [gary] if you call that running, you're super out of shape, bro. - [organizer] (inaudible) - [gary] that seemlike a super slow skip. hello darling.
- hi gary. it's gabrielle goysons. - [gary] i know whoyou are, all the time. good to see you, gab. - i've got a question that you've never ever been asked before. - [gary] okay. - yeah, i do. bear with me.bear with me.
- would you likea special banana? - [gary] yes. - because nobody eatsa banana like gary. - [gary] nobody. i love it. let's clap it up for the banana. nobody, drock. - [gabrielle] also, can iactually ask a question? for a lot of you that only watchthe #askgaryvee show this comes
from what i putting out onsnapchat so if you're not following follow. - [gabrielle] thank you.- you're welcome. - [gabrielle] do youknow desert island disks? - no. - [gabrielle] nobodyeats a banana like gary. by the way, podcasts i am avoice actor so if you want a podcast intro, give me a shout. - guys this is in the fuckingbiz dev with each other show.
it's the #askgaryvee show. - [gabrielle] if you could onlytake three apps with you which apps would you taketo bring you joy or-- - instagram number one becauseit's soft porn and i need that. i mean i'm going to keep it real, right? i didn't really hear it. deserted island? - [gabrielle] desertisland, three apps. - instagram soft porn one.
apps? safari so i'd havethe entire internet. (audience laughs) i'd be set. i wouldn't needanything after that. and probably... - [man 4] grindr. - i mean if there was only oneother dude on the island grindr would be right.
and i would sayprobably messenger, right? the default messengerthing, just communication tools. cool thank you. let's do it.who's got a question? (audience applause) grindr that wasreally well done. - [ed] hey gary. - how are you?- good, thanks. - good. stand up, brother.
what is your name?- ed. - [gary] ed. - simple question.- [gary] good. - i am very face to faceand hands on with people-- - [gary] you are.- you are. - [gary] i am, yes. - how do you feelabout remote workers? - i'm not into it. now it is a massively provensuccessful way to
go about doing business. i wish my homie jason fried,the founder of 37 signals, was sitting here he'd punch medirectly in the mouth and he would be right because for jasonfried and dhh the way they built their company or matt mullenwegwho's built a billion-dollar company, automattic wordpressthey have built it on absolute only remoteoperators and employees. i, for me, self-awareness,gary vaynerchuk, don't like it. i don't like havingsatellite offices.
i don't like it. i want to be very hands-on. i'm very touchy-feely. i scale and build my business by walking by people's desks and can feel their. i literally sometimes go to thebathroom to take a piss, right, walk walk by somebody don't likeit way the felt and as i'm going to take a piss text my hrcompany i'm like i need to see rick for five minutes.
that's literally howi built my company. that's how i build my companies. i'm built on eq. it's funny when everyone saidsocial media was like not human and it's bad the reason why sooptimistic about social media or technology is technology's a gateway drug to human connection. i know it because i onlylive on human connection. i just use that stuff to scale. without social media andtechnology there wouldn't have
been one person on the cornerof that street last night, let alone 300. i used it to have the three andhalf hours i had with all of you last night one by oneby one because of it. it was the enabler. now, remote workers can do thatbut for me to be successful i really like the ideaof having it together. team dynamics. i'm a guy that loves sports.
clearly i like team dynamics. it's not for me. i don't like when people workfrom, we had to force people to work from home for a yearbecause we're going so fast and we ran out of space and firecodes and everything and it was the worst year.i hated it. i don't feel that people areproductive, i don't give a (censored) what yousay i don't believe you. (audience laughter)and so i don't like it.
and so it's not for me as anoperator to run a company for me. but for a lot ofpeople it could be great. i will never build a companythat has remote employees at scale ever.it will never happen. - [ed] thank you.- cool, you got it. let's get up here.let's get some peeps up here. sorry. yeah, get over here. great running bro. - nice to see you.it's daniel presley.
the book thank you economy wasso focused on other people and listening and goingthrough people's twitter feed. finding stuff they're interestedin, responding to that. - you've now evolved to abook called #askgaryvee,-- - and it's very much your showis now focused on you and your world--- [gary] not true. it's all listening. - what's shift? - [gary] nothing shifted.- nothing shifted?
think about what you just said. let's break it down #askgaryveeis completely predicated on me listening to you first. no, it's true. - that's not the sense i get. i've beenfollowing you for a while. we've communicatedwith each other. - we follow eachother on twitter. - [gary] yes, yep.
- i felt a shift and the shift was very much it's all about you.-- - [gary] yep, yes. - to a little bitit's all about me. - [gary] yeah. well then, i'm doing a poor job. i totally understand because how could i argue that if that's what you feel. so maybe my bad job was thetactic of it being #askgaryvee instead of ask everybody, right,may be it's something like that.
i don't know man i've never feltlike i've been able to provide more value thani'm doing right now. may be the positioning. maybe what's going on with the positioning is throwing it offbut i've never been at the scale of engagement so thank youeconomy i really feel like this is absolutely evolution of itbecause instead of me putting out content that i want to putout its completely predicated on everybody else. right? i'm answering andengaging more than i ever have.
i'm producing more about myself than ever and maybe that's the shift. right? i've never had drock followingme around so i have empathy for where you're going with it. - and by the way, the reason iask is a lot of people ask me this whole question about how doyou shift the focus from being in the spotlight andbeing a self promoter-- - to actually standingfor something. being a cause--- [gary] yes.
- being someone who's out therein the world trying to push a movement forward.push something forward. - [gary] yes. yes. - and i've been askedthat same question-- and so you're worried that i'mgoing in the wrong direction? i'm asking. by the way, i'm a big boy. i respect. - [daniel] a, i was wondering ifthere was a deliberate shift,-- - yeah. - [daniel] b, i was wonderingwhether, like, i've worked with
some of the biggestspeakers in the world-- - okay. - [daniel] there'salways a shift, - [daniel] where they basically go from being completely humble about-- - [daniel] to that you're in the zone in that area of 300 people showing up people queueing up down to the thing. - dude, i thinkit's a great question.
i think it's avery fair question. keep the mic becausewe're still jamming. i think that number one, i'vealways been egotistical and humble at the same time. i built a $65 million businessas a kid before i came out and did anything i had plenty ofego before i even did that. i never worry aboutthis and i'll explain why. i always know what my intent is. i only think that the giving hasexploded more of the attention
because i'm doing even better. i think the reason there's moreof this going on is because i've done it better with #askgaryvee'cause i've given more than i used to, believe it or not,because i created structure around the giving. i so much have empathy forwhere you're going, i'm not too worried about it because all those people that you're talking about i don't think they go and spent 3 1/2 hours in the corner. you know? i don't.
- when things blow up whenthings go absolutely the way they've gone for youand it goes exponential,-- - how do you thenfind your center? - i feel centered man. i think it dependswhat one cares about. for example, i wish we reallydeeply knew each other because if you lived in my brain youwould be flabbergasted by how much money i leave on the table. if my cfo was sitting here it'sso insane how people that are
closer to me who actually haveaccess like when drock was a fan and wanted to make a videoversus drock today who has (censored) access, right? drock likes me so much morebecause he knows the truths behind your question. i can't worry about itbecause i know ebbs and flows. there was an early time inweb 2.0 when i really had it at south-by i was one oftwo or three people. then i decided i needed to buildanother business to have the
audacity to talk to peopleabout business so i got quiet. if you think about it, forme, between 11 to 14, right? then i was like wait a minute ireally learned a lot let me go into a q&a show because when iwas doing keynotes my q&a part was where peoplereally liked it. instead of me saying that i wantto talk about social networks or this stuff let'ssee what they want. listen, i know the businessspeaker and personal brands too, i have not made mymoney in that environment.
when you go list everybodyyou're about to list i've made way more of my moneybuilding actual businesses. if my cfo or my accountant were here they hate that i do this. they're like you build businesses. vayner's gone from four to 100 million in revenue, you'll make more money in a month if you stopped speaking, stop writing books, stop doing this. i don't want to. i like this. i do this more out of the vanityof i like the interaction and i
like the feeling that it feelsto be loved like this because my mom loved me so much. again, it's very important tome, the other big speakers don't have businesses that arebuilt to make money not off that audience. i don't want anything from you. it's a big deal. right? it's a big (censored) point. everybody else you're aboutthe name, they want his money,
i don't. every three years i say canyou buy something for 18 bucks? and even then if he doesn't doyou know what it feels like to answer emails at three in themorning, all day engage, put out the content i know you do andthen when you start promoting for five or six weeks an $18 book not a $25,000 a year mastermind. not an $800 e-book. but an $18 book and thensomebody comments like
garyvee you're a littlemuch on promotion. i'm like (censored), really? and then i get crazy because i'm(censored) crazy and i'll click that person and i'll go lookand this (censored) is paying some guy $10,000 to behis (censored) coach. who's a (censored) loser. and i appreciate you and thereason why wanted to jam was in dialogue when we get thatpunchline it becomes important. and i appreciate yougiving me that feedback.
for me to be all about me forthem, the right move is to then take money from them. that's the move you're referringto in that speaker world. that's what they try to do. they try to monetizetheir audience, i'm not. right? i'm looking for legacy. i'm looking for legacy. i want theiremails in nine years. that's what gets me off.
i've made a lot of money. i've made a lotof money already. money is not driving me. i'm going to get that. i did that before i came onto the scene, i'll get that when i quiet. i like the interaction. i like the legacy. i like the feeling.i like the people liking me. i've got that vanity, for sure.
but don't let that vanityconfuse that i'm trying to do something wrong and take the dollars and that's a different thing. the reason i never worry about,of course, it's all about me and it's equally all about youand i think that the way people consume me is a reflection ofwhere they're at with themselves and that's how iuse it to navigate. you know? thanks buddy. that's it?
can i get one more?- we can do one more. - we can do one more, rob. we can do one more. thank you brother. this beautiful lady right here. there we go. you don't call her a woman? what do you mean what the hell? hold on. hold on. hold on. - hey gary.
- [gary] real quick,this woman bullshit. did you see that woman? that's a woman, she asked. yeah, don't comewith that bullshit. - [woman in front row] beg my pardon, mostly guys here tonight. - [gary] well (censored), whatdo you want me to force people to walk in here? listen let's go on the street.
listen, i wish this wholeroom was (censored) women. (audience laughter) go ahead. - gary, we love you. we've been following you fora long, long time since wine library so thank you,-- - [gary] thank you. - for being our virtualcoach for the last 8, 9 years. thank you. - [gary] you're welcome and you know what the
total price of that was? zero (censored) dollars. (laughter) - [woman] we have successfulfranchise businesses in the uk. women focused, 40-pluswomen, diet, fitness, wellness. we want to break into the u.s. we need some tips, we need some help, we need some ideas to drive it forward. - [woman 2] how do we do it?
how do we get into the u.s.? we're great in the uk. we're doing wonderful work,-- - [woman 2] we're at the top of the field but how do we get into the u.s.? - i love that. no, no, i love it, i love it. i'm using bloody this week too. i'm like holy shit.
i love it. i love it. tell me what the business is? - [woman] mine's a diet and fitness, nutrition, wellness franchise. and so what does that mean? - [woman] it means it's a club. it's a diet club. kind of weight watchers,-- - [woman] mixed with anexercise element as well.
- [woman 2] and paleo. more paleo concepts in there. - got it. and so you're looking for people to buy into your franchise and sell? - [woman] yeah.in the u.s. - [gary] and so whatdid you do in the uk? - social media, speaking,working, we went out, database the whole thing that you say.
- [gary] okay. so what's thedifference between the us? - [woman] it's adifferent mindset. different mentality. - [woman 2] ithink it is, it is. - okay.(audience laughter) - [woman 2] it is.don't tell me it isn't. - let's talk about it. listen, we're here for a reason. - [woman 2] do you havepeople saying how do i get into
the bloody usa? - i'm spending all my timetrying to figure out how i'm going to come tothe bloody uk, right? so i'm with you. they're all different andthere's context, i respect that. here's my question. my question is have you triedyet to recruit for us consumers? - [woman] yeah, we have. but legality is very differentso contracts and legal stuff is
very different in the u.s. than it is uk. that's fine, we can dealwith that but with facebook marketing, social mediamarketing do we need to be targeting differentpeople, different elements-- - [gary] have you done it?- no. - well, that'sthe first problem. and this is what i'mgoing down this path. you're doing classic non-usbusiness coming to us mentality. this is where i'm going.let me explain.
there is inferiority complexto businesses that are based outside of the us when they cometo the us because people know the us is a very big market,it's a very competitive market, and i always tell myentrepreneur friends of all shapes and sizes that when youcome to the us if you're good enough you're going to win. the reason i was going down thepath of my questions is you've already made assumptionswithout actually doing it. you have.
- [woman] do you think we need to change the whole face of the business?- no i do not. - [woman] do weneed a new website? - here's some good news i haveno fucking idea but you first got a try and figure outif you have to do that. that's what i was able to sense. you have to go first execute your model before psyching yourself out that your model won't workthere because it's different.
that's what you've done. well then you don't know butyou need to run that blueprint. everybody is telling me gary yougot a run of different blueprint in the uk. i'm like (censored) you. i'm going to run my blueprint. now, if the market says(censored) you back then i'll adjust. - [woman] so gary, why arepeople saying that to you? why do you need to do a different blueprint
in the uk than the u.s.? - well, they say that in the uk, american businesses come and they're a little too americanand you got to make sure you have your humility and i'm likethat's a problem because i'm too american for americans. classic stuff like that. it's different. this iswhat everybody does. everybody does it because itcomes from a sense of pride. americans are gonna tell youis different because they're
prideful thatamerica is so competitive. it's not different, youjust have to be good. - [woman 2] so we justneed to be bloody brave? - bloody brave. you know what's funny-- - and just go do it. - [gary] forget aboutthat first you just do it. - [woman 2] yeah, just do it. - you don't evenhave to be brave. you just have to do it so youcan taste it to see what
and how you need to adjust. - [woman 2] yeah, we're doingit here and we're cool so do it there. - i think so. - [woman 2] okay. - thank you. all right that'sit for this part. london thank you so much. let's clap it out for each otherand each other's questions.
(applause and cheering) question of the day: what english premier league team should i support? (audience yelling) you keep asking questions, i'll keep answering them. (hip hop music)
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